What does it mean to identify future needs and address current liabilities after one of the most challenging years for firm owners? Where is the line between mere viability and real profitability? This session will be a frank discussion between two award-winning architects about managing 2020, business operations, grants, and PPP while maintaining high design standards for an equitable profession committed to climate action. Their message is: Surviving and thriving are hard, but possible, and here are some stories from the trenches.
Source: AIA Conference on Architecture 2021