Selling Sustainability to Your Clients

It’s one thing to learn sustainable design strategies. It’s another to convince clients to pay for them. Who would know better than the current and past recipients of AIA’s highest award for firms, the Architecture Firm Award―and the clients who have been their partners? Hear from speakers including Antoine Bryant, Assoc. AIA, and Kim Yao, AIA, as they share the sales pitches and conversion stories that moved the needle from “not in my budget” to “gotta have it!” 

Source: AIA Conference on Architecture 2021